EXSOL ends last quarter of 2006 with Ad Campaigns to boost BRAND recall

Cooking Good Food with EXSOL Gas Ranges

EXSOL, one of country’s fastest growing appliance brands in the market today, recently signed a tie-up with one of the country’s most prominent cooking magazine, the “Celebrity Recipes”. EXSOL’s full line-up of gas ranges and built-in-hobs were visible in its every issue for 3 consecutive months in order to encourage readers to cook good recipes with our gas ranges.


Aside from the magazine exposure was EXSOL’s dominating
presence during one of
Celebrity Recipes’ culinary event show entiled “Learn, Cook, and Earn" at the Market Market.

Lots of EXSOL freebies were given away during its interactive portion with the audience, and a display
booth which showcased the very first 6 in 1 Home Entertainment system wherein a large number of crowd had a glimpse of its clear picture and powerful sound via a movie sampler. Its showcase also included EXSOL’s other outstanding products such as GAS RANGES, UPRIGHT FREEZERS, and other COLOR TV models.

Tie-Up with Woman Today

EXSOL also had series of exposure with the country’s top women’s magazine, the “Woman Today Asia”. EXSOL was visible in its pages for two consecutive months and a proud sponsor in two of its major events in the last quarter of 2006, “Pink: Living Well” at Market Market and “Family Day” at the Robinson’s Galleria.
Hundreds of crowd gathered during these two events as top movie celebrities and personalities graced the occasion, as EXSOL showcased its wide array of

products on display in both venues.

EXSOL at RJ 100

EXSOL just finished a two month run with RJ 100, the country’s no. 1 adult contemporary FM radio station and the overall Top 5 in Mega Manila. With RJ’s support, EXSOL ads can be heard practically throughout the day.

EXSOL brand and product lines were also seen on TV with the “RJ On Line” show aired every Sunday simulcast with its 9 satellite radio stations nationwide.

Thru its Marketing Division Head, Mr. Joseph Bandol, EXSOL products were flagged and discussed together with RJ 100’s Chairman himself, Mr. Ramon Jacinto.

EXSOL also had its part of exposure with RJ’s “The Greatest and the Latest Concert Series. EXSOL TVs were scattered in the venue and were used as monitors on what’s happening on-stage during the entire show.

For 2007, EXSOL is prepared to have a much larger-than-life advertising campaigns and events throughout the year as it also aims to launch more new and innovative products in the next few months.

With EXSOL, Experience New Life…New Technology.