EXSOL Launches New Breed of LCD TVs

Superb clarity. Stunning real-life pictures. Cinematic sound effects. Outstanding features.


These are just few of the best words to describe the latest product innovation to date from Exsol, the true HD LCD TVs.



EXSOL recently signed an agreement with PRIMA , one of world’s largest manufacturer of a wide variety of quality electronic products from flat panel LCD and Plasma displays, HDTVs, color TVs, and next generation HD DVD players, STB, and other telecommunication products and electronic components.

With this partnership, EXSOL is bringing in four new models of LCD TVs that offer 1080p FULL HD resolution, the same models being marketed in the U.S. and Canada.

All four models, in 32-, 37-, 42- and 47-inch screen sizes, incorporate an array of Prima and other U.S. patented technologies that combine to deliver truly vivid, natural images bringing home viewing to an entire new level.

Exsol’s LCD line has two series – in the R25 series are the 32-inch ESLC-32R25 and the 37-inch ESLC-37R25 each offering a “SWIVEL” function, plus a “TILT” function for the 32-inch, making EXSOL, the only brand in this country to offer the “SWIVEL and TILT” feature in the 32” LCD TV category. Each also offers an elegant glossy black cabinet with silver trim, and transparent acrylic accent.


The bigger sizes R27 series includes the 42-inch ESLC-42R27 and the 47-inch ESLC-47R27, featuring pure black cabinets that combine simplicity and elegance. All models also provide a higher contrast ratio, faster response time of 8ms, and wider viewing angle (178/178).

All models also feature full HD resolution of 1920 x 1080 progressive (32-inch at 1366 x 768 HD ready) and DCDi by Faroudja (Directional Correlation Deinterlacing), a sophisticated, high quality processing circuit that creates a more defined and natural “photo like” image when viewing full motion moving images, which when combined with HD resolution screens, maximizes clarity when screens are viewed at close distances.

A powerhouse of other US patented technologies include: SRS (Sound Retrieval System) from SRS Labs - a leading provider of multi-channel audio which provides a 3-dimensional surround sound spectrum from 2 channel stereo speakers, creating a true-cinematic surround effect, and; DNX Pixelworks (Digital Natural Expression) – a leading provider of advanced IC’s which improves pixel response rates, virtually eliminates jagged edges and other image artifacts, enhances scaling and a one billion color processing making image performance at its optimal best.

EXSOL LCD TV also uses Digital Video Noise Reduction that reduces the grainy images for both analog and digital video sources and a 3D-7 Line Digital Comb Filer and 3D Y/C combs for an advanced 10-bit 3D Y/C separation process to eliminate cross color and dot interference imbedded in older source materials.

HDMI inputs allow connection of the latest generation of 1080p sources that offer 1080p outputs (in full digital audio and video).

In convenience features, the new models offer four picture modes (bright, normal, soft, and user) to optimize performance for different room situations and program material.

A “Fleshtone” mode further enhances human images skin tone color look natural. All models are also equipped with the PIP (Picture-In-Picture), POP (Picture-Out-Picture) and PBP (Picture-By-Picture or Split Screen) to provide more flexibility in watching two different channels at one time. A headphone input supports the other screen’s audio in order for two different people to simultaneously enjoy two different channels each with individual audio. A Picture-Freeze function may also be used to freeze a particular scene even in regular program channels.

A USB input for connection to a USB mass storage device, is also available to playback MP3 music and/ or moving images, or see a slideshow of photos which can also be zoomed and rotated, or viewed individually.

All four sets offer a full complement of inputs – HDMI, two HDTV component inputs, two composite (AV) inputs, an S-Video input, PC input, an RF Cable input, USB port, and a side AV output.

Another excellent feature you can find in Exsol LCD TV is its “embedded speakers” which is one of the rarest features you can find in an LCD TV. This is perfect when connected in a PC playing its media player, or watching CNET video clips. The four sound mode presets (Movie, Music, News, User) plus SRS Surround completes the overall excellent sound quality of Exsol LCD TVs even without any other extended audio support like mini-component or home theater.


Finally, for its launching campaign, EXSOL LCD TV buyers can avail of a FREE TV combo package upon purchase of any size of LCD TV at very affordable installment terms.

For a detailed specification of the above models, one may visit www.primaamerica.com

EXSOL LCD TV is initially available at SM Appliance Center, Automatic Center, AV Surfer, Citi Appliance, Gillamac’s Marketing, Punzalan Emporium, and Saver’s Mart Group.

EXSOL ends last quarter of 2006 with Ad Campaigns to boost BRAND recall

Cooking Good Food with EXSOL Gas Ranges

EXSOL, one of country’s fastest growing appliance brands in the market today, recently signed a tie-up with one of the country’s most prominent cooking magazine, the “Celebrity Recipes”. EXSOL’s full line-up of gas ranges and built-in-hobs were visible in its every issue for 3 consecutive months in order to encourage readers to cook good recipes with our gas ranges.


Aside from the magazine exposure was EXSOL’s dominating
presence during one of
Celebrity Recipes’ culinary event show entiled “Learn, Cook, and Earn" at the Market Market.

Lots of EXSOL freebies were given away during its interactive portion with the audience, and a display
booth which showcased the very first 6 in 1 Home Entertainment system wherein a large number of crowd had a glimpse of its clear picture and powerful sound via a movie sampler. Its showcase also included EXSOL’s other outstanding products such as GAS RANGES, UPRIGHT FREEZERS, and other COLOR TV models.

Tie-Up with Woman Today

EXSOL also had series of exposure with the country’s top women’s magazine, the “Woman Today Asia”. EXSOL was visible in its pages for two consecutive months and a proud sponsor in two of its major events in the last quarter of 2006, “Pink: Living Well” at Market Market and “Family Day” at the Robinson’s Galleria.
Hundreds of crowd gathered during these two events as top movie celebrities and personalities graced the occasion, as EXSOL showcased its wide array of

products on display in both venues.

EXSOL at RJ 100

EXSOL just finished a two month run with RJ 100, the country’s no. 1 adult contemporary FM radio station and the overall Top 5 in Mega Manila. With RJ’s support, EXSOL ads can be heard practically throughout the day.

EXSOL brand and product lines were also seen on TV with the “RJ On Line” show aired every Sunday simulcast with its 9 satellite radio stations nationwide.

Thru its Marketing Division Head, Mr. Joseph Bandol, EXSOL products were flagged and discussed together with RJ 100’s Chairman himself, Mr. Ramon Jacinto.

EXSOL also had its part of exposure with RJ’s “The Greatest and the Latest Concert Series. EXSOL TVs were scattered in the venue and were used as monitors on what’s happening on-stage during the entire show.

For 2007, EXSOL is prepared to have a much larger-than-life advertising campaigns and events throughout the year as it also aims to launch more new and innovative products in the next few months.

With EXSOL, Experience New Life…New Technology.